Introduction: Strategic Campaigns for Sustainable Growth

At Rodeo, we continuously seek ways to acquire new users, increase engagement, and maintain a sustainable revenue stream. Two main campaigns—Referral and Rodeo Plus Subscription—have been designed to work complementarily, creating synergy that benefits both users and the platform.

These initiatives have been developed under close oversight of the platform’s marketing and growth strategy, ensuring alignment with overall business goals.

Campaign 1: Referral Program

The Referral Campaign defines two participant types:

• Referring Users: Those who invite new users via a unique code or link.
• Referred Users: New users joining via the referral code or link.

Incentive Mechanism

50% of transaction fees generated by the referred user are credited to the referring user.

Impact

• User Acquisition: Drives organic growth through word-of-mouth.
• Engagement: Referred users tend to be more active, enhancing platform activity.
• Network Effect: Each referral expands the reach and visibility of Rodeo among the target audience.

Campaign 2: Rodeo Plus Subscription

The Rodeo Plus Subscription allows users to purchase:

• 1-month, 3-month, or 6-month plans

Benefits

• Complete removal of transaction fees during the subscription period
• Integrated with the Referral Program: if a referred user purchases a subscription, 50% of the payment is credited to the referring user

Impact

• Retention: Encourages longer-term engagement.
• Revenue Stability: Subscriptions provide a predictable recurring income stream.
• User Satisfaction: Reduces friction in transactions, improving overall experience.

Synergy Between Referral and Subscription

By combining both campaigns:

• Referral drives new user acquisition
• Subscription increases user retention
• Revenue Optimization: Incentives align the interests of users and the platform, creating a sustainable growth loop

This strategic alignment ensures both campaigns complement each other, maximizing impact while maintaining a seamless user experience.

Pros and Cons of This Strategy

Pros

• Drives organic user growth
• Increases retention and lifetime value
• Generates predictable revenue streams
• Enhances overall user experience

Cons

• Requires careful monitoring to prevent incentive abuse
• Initial setup and integration need coordination
• Ongoing communication is necessary to maintain participation

Conclusion: Driving Growth and Engagement

The Referral and Subscription campaigns at Rodeo demonstrate how well-structured incentive programs can boost user acquisition, retention, and platform revenue.

While the campaigns are designed to maximize growth and engagement, they have been implemented under oversight that ensures alignment with the overall marketing strategy—a perspective I contributed to as part of my broader role at Rodeo.

Through these initiatives, Rodeo creates a self-reinforcing ecosystem, where campaigns complement each other and provide long-term value to both users and the platform.