BACKSTORY

From an early age, I was captivated by the world of video games, a passion that has only grown stronger over the years. This early exposure sparked a lifelong interest in digital entertainment and technology.

As I approached university, my interests naturally gravitated toward technology-driven projects, aligning perfectly with the growing integration of digital solutions into everyday life. I pursued a degree in Industrial Management, which provided a solid foundation in understanding complex organizational dynamics. Simultaneously, I immersed myself in numerous tech-centric projects, including the significant digitization of analog documents at the Institute of Standards and Industrial Research of Iran. This project highlighted my commitment to merging traditional systems with modern digital solutions. Despite my professional endeavors, my love for video games never waned.

I balanced my career with a decade-long role as a video game journalist, exploring and analyzing the gaming world. This dual focus allowed me to stay connected to the video game industry while advancing my skills in technology and project management. For nearly ten years, I worked at Digikala, one of the largest e-commerce companies in the MENA, holding various roles in content creation and digital marketing. During my tenure, I designed and implemented numerous projects that enhanced the DK’s functionality and user experience, driven by a relentless pursuit of innovation.

In the past three years, my focus has shifted towards designing cutting-edge tech solutions, particularly in social commerce. I have managed several initiatives, notably Mobilex, the first online mobile boutique. Leading this project allowed me to merge my passion for technology with practical retail applications, creating seamless shopping experiences. Throughout my career, my enthusiasm for video games has remained a constant driving force.

This unwavering interest continues to inspire me to explore new technological frontiers and develop innovative solutions that bridge entertainment and everyday life.

ON THE LOOKOUT FOR

We are currently experiencing a rapid and significant paradigm shift in the realms of digital business, marketing, and human resource management. The generational change, marked by the entry of a workforce that has grown up in the digital age, combined with the aftershocks of the covid era, has transformed the dynamics of the digital business landscape. This transformation is one that many still resist, believing that classic formulas can continue to drive progress at the same pace as before.

In this evolving environment, organizations that demonstrate high agility and speed, and have access to unlimited human and technical resources, can act as problem solvers for the obstacles faced by both large and small enterprises. These agile entities can navigate the challenges efficiently and cost-effectively, leveraging their dynamic capabilities to stay ahead of the curve.

The new workforce brings a fresh perspective and innovative approach, deeply ingrained with digital proficiency. This shift necessitates a rethinking of traditional strategies. The businesses that recognize and adapt to these changes will not only survive but thrive, harnessing the power of digital tools and strategies to enhance their operations and reach.

The past five years have been a catalyst, accelerating digital transformation and reshaping how businesses operate. Remote work, digital marketing, and online collaboration have become the norm, challenging outdated methods and pushing companies toward more flexible, tech-driven approaches. This shift calls for a reevaluation of resource management, customer engagement, and overall business strategies.

In conclusion, the future belongs to those who can swiftly adapt to digital transformation and leverage their resources effectively. Organizations that embrace change, foster innovation, and maintain agility will lead the way in solving complex business challenges, driving growth, and shaping the future of the digital economy.