Despite the rapid rise of digital marketing and e-commerce, offline and traditional channels remain critical for business success. Endpoints like brick-and-mortar stores and small shops continue to play a pivotal role in reaching diverse customer bases. These channels not only offer tangible, personalized experiences that build strong customer relationships but also tap into markets that are less accessible through online means. The continued relevance of traditional channels underscores the importance of a balanced, integrated approach to marketing and sales, ensuring businesses can effectively engage with all segments of their audience.
It’s Tough to Sit on This Iron Throne
Managing and accessing endpoint channels is still expensive and challenging. Managing offline and traditional channels at scale presents significant challenges. Coordinating operations across numerous physical locations requires meticulous logistical planning and consistent quality control. Field marketing efforts, essential for local engagement, often involve high costs and complex scheduling to ensure effective deployment. Moreover, incentivizing staff and maintaining motivation in dispersed locations can be difficult, requiring robust incentive programs and frequent communication. These challenges demand a strategic approach, combining efficient resource management with adaptive marketing tactics to maintain coherence and impact across all touchpoints.
Saeid Moradi
CCO of Darvag Distribution
Our extensive 20 years of experience working with major brands like Huawei, ASUS, Samsung, and Nokia has consistently highlighted the inherent challenges of managing offline channels. We have navigated issues such as limited access to certain markets, sluggish operational processes, and the complexity of coordinating multiple touchpoints. Miscommunications between teams and stores often resulted in inefficiencies and inconsistencies in brand messaging. Despite these hurdles, our expertise has enabled us to develop strategies to overcome these obstacles, ensuring that our clients maintain a strong presence in traditional channels while optimizing their overall marketing efforts.
A Bold Move to Bite the Crown
We knew it would be a game-changer, and we jumped at the chance to solve this old, dusty frustration.
Amirhossein Riahi
Co-Founder of Darvag
In light of these persistent challenges, we approached the RAGGE team to collaborate on developing a comprehensive solution. Our goal was to streamline the management of offline and traditional channels, addressing the issues of access, operational efficiency, and communication. By leveraging RAGGE’s innovative capabilities and our industry experience, we aimed to create a scalable, effective system that simplifies coordination, enhances field marketing efforts, and optimizes incentive programs. This partnership is dedicated to transforming how businesses engage with their customers in physical locations, ensuring consistency and excellence across all touchpoints.
Vahid Pooladi Joins the Conversation
Darvag Marketing Head
From the RAGGE team’s perspective, the challenges we needed to address and overcome were multifaceted. Firstly, we had to develop a solution that could provide real-time access and visibility into numerous offline channels, ensuring seamless communication and coordination. This involved creating tools to streamline operations and reduce the complexity of managing multiple touchpoints. Additionally, we needed to design robust field marketing strategies that could be efficiently executed and monitored across diverse locations. Another critical challenge was establishing a dynamic incentive program to keep staff motivated and aligned with brand objectives. By tackling these issues, we aimed to deliver a solution that would enhance operational efficiency, improve brand consistency, and drive business success in traditional channels.
We Found the Answers, Tailor-Made!
This is the journey of how we tailor-made the S&P platform, challenging and joyful. We first designed a comprehensive pointing and reward system for the endpoint channels, individual salespersons, and sales influencers. This system allows them to earn and redeem cash based on the items and products they sell to end customers. By incentivizing performance, we aimed to motivate and reward those who play a crucial role in the sales process, ensuring that their efforts are directly tied to tangible benefits. This approach not only enhances engagement and productivity but also aligns individual goals with overall business objectives, driving better results across the board.
We then introduced multiple types of actions that could earn rewards for participants. These actions include shelf or display activities, ensuring that products are prominently and attractively presented to customers. Additionally, we incentivized the creation and publication of content on their social or digital channels, encouraging them to actively promote products and engage with their audiences. By diversifying the ways participants can earn rewards, we aimed to foster a more dynamic and comprehensive approach to driving sales and brand visibility.
To further support our initiative, we developed an efficient and easy-to-use training dashboard. This tool helps businesses seamlessly transfer messages, product information, and sales training to their channels. Designed for speed and usability, the dashboard ensures that all training materials are readily accessible and comprehensible. Additionally, it integrates reward opportunities, encouraging channels to engage with the content actively. This not only accelerates the dissemination of crucial information but also enhances the skills and knowledge of sales teams, ultimately driving better performance and greater rewards.
Scale Channel, Piece of Cake!
S&P is now a marvel communication and incentive platform managing our channel.
Moradi’s Ending Note
This is how S&P came alive. Now, after a year, S&P is serving more than 80% of company endpoint channels, even in far-flung locations. It helps us to significantly cut operational costs and endless overheads and move this massive budget to encourage and engage channels and potential sales arms to promote and talk about our product. We became superbly fast and accurate in communications without missing a second. It shines more when our vendor suppliers use this platform and run different promotions on it. Suddenly, boom! It has been a very unique and pleasing experience for us, finally, after years of struggling with frustrating methods. It doesn’t matter how you source our products, directly or from channel layers, or even find them! You can sell them to end customers and take your share of the profit! This is how S&P enlightens and empowers unbeatable traditional oldies!
